Brookie Means Business
You were handed a script.
Nobody mentioned you could put it down.
Meet Brookie
Persuasion Literacy Educator, Event & Hockey Photographer, Founder of Second Look™, helping women rethink the life they were told to want
Most people are operating inside invisible systems they didn't choose — in their buying decisions, their work, their relationships, and their sense of what's even possible. I create content to help women spot persuasion in real time, so they can make clearer decisions about how to live, work, and relate.
The mission
The script was written before you arrived. What to want, how to decide, who to trust, what counts as success. Persuasion is everywhere — in sales pages, in workplaces, in relationships, in the quiet pressure to want a life that was designed for someone else.
Persuasion literacy is how you start to see it. And once you can see it, you can choose.
Core beliefs
Signature product
Before you buy the course, the coaching package, the mastermind — run a Second Look. The app analyzes the sales page and shows you exactly which persuasion tactics are being used on you. Because clearer decisions start with seeing what you're actually looking at.
Learn more →Second Look™ by BMB
Paste any sales page URL. Get a plain-English breakdown of the persuasion tactics at work. Make an informed decision.
What people are saying
"I've sat through a hundred sales calls and never once had someone explain what was actually happening to me in those calls. This changed how I buy — and how I sell."
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"Second Look flagged three things on a $3,000 course page that I would have completely missed. I didn't buy it. I don't regret that."
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The person behind it
20+ years as an event and hockey photographer. Nonprofit board leadership. Screenwriting. Comedy. And somewhere in the middle of all of it, I started noticing the systems — the invisible structures that convince smart people to want things they didn't actually choose, and decide in ways they didn't realize were being guided.
So I built something about it.
From the blog
The ability to name what's happening is the first step to choosing how to respond.
False urgency is the most common. It's also the easiest to spot once you know what to look for.
These are not opposites. Here's the actual difference — and how to stay on the right side of it.
The newsletter
Weekly persuasion literacy for women rethinking the life they were told to want. No manipulation, no false urgency, no ironic countdown timers. Just clarity.
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