About
Persuasion literacy educator, event & hockey photographer, nonprofit board member, and person who asks too many questions about why people do what they do.
Hi, I'm Brookie
I create content to help women rethinking the life they were told to want spot persuasion in real time — so they can make clearer decisions about how to live, work, and relate.
Because most people are operating inside invisible systems they didn't choose. In their buying decisions. In their careers. In their relationships. In their sense of what's even possible for them.
Persuasion literacy is how you start to see the system. And once you can see it, you get to decide what to do with that.
How this started
I've been a professional photographer for over 20 years — events, hockey, corporate work. I'm good at it. And a few years back, I joined an online photography community because I wanted to get better at the business side of things. Pricing. Marketing. Positioning.
What I got instead was a masterclass in how persuasion works — from the inside.
Five years. A conference. Multiple courses. Mentoring. Upsell after upsell, each one feeling completely logical in the moment. Over $10,000 later, I finally sat down and asked myself a question I should have asked much earlier: how did this happen?
"I wasn't naive. I wasn't desperate. I was a seasoned professional who got systematically guided through a funnel designed by people who knew exactly what they were doing."
That question — how did this happen? — sent me down a rabbit hole I haven't come back from. I started studying persuasion. Not to become manipulative, but to understand the mechanics. The triggers. The structures. The invisible architecture of a well-built system.
And the more I learned, the more I realized: this isn't just a marketing problem. These same patterns show up in workplaces, in relationships, in the quiet cultural pressure to want a life that was designed for someone else.
So I built Brookie Means Business. And I built Second Look™. Because I didn't want another sharp, experienced person to spend five years inside a system before they thought to ask how they got there.
What I bring
01
Running a photography business — pricing, marketing, client relationships, contracts — gives you a front-row seat to how persuasion works in the real world, not just in theory.
02
Training in persuasion, consumer psychology, and marketing ethics — combined with years of pattern recognition across hundreds of sales pages, pitches, and programs.
03
I've been on both sides. As a buyer inside sophisticated funnels. As a creative business owner building my own marketing. I know what ethical influence looks like — and what it doesn't.
04
Serving on the board of Rinceoirí Don Spraoi, an Irish dance nonprofit, has sharpened how I think about community, governance, and the difference between influence and pressure.
05
Second Look™ is a real product I built and shipped — a web app that analyzes sales pages for persuasion tactics. I don't just talk about this. I make tools for it.
06
I'm not here to sell you a $997 course on how to spot $997 courses. Everything I teach is in service of your clarity, not my funnel. That's the whole point.
I've done a lot of things
Event & Hockey Photographer
Mojo Blu Photography · 20+ years · Utah-based, traveling
Founder, Second Look™
Web app that analyzes sales pages for persuasion tactics · secondlook.mojoblu.com
Nonprofit Board Member
Rinceoirí Don Spraoi · Irish dance community · Board leadership
Screenwriter & Comedy Writer
Because creative work doesn't stay in one lane
StickerStop Co.
Another venture, because apparently one business isn't enough
Homeschool Co-op Educator
Myths, Monsters & Meaning · Ages 14–18 · 12-week course
Rink Regular
Hockey culture is a whole thing and I am fully in it
What drives this
Naming what's happening is the first act of freedom. You can't opt out of a system you can't see. That's why I talk about this publicly, plainly, and without the usual hedging.
This isn't about distrust. Most people in marketing aren't villains. They're using tools that work, inside systems that reward them for doing so. Understanding persuasion isn't about becoming cynical — it's about becoming clear.
Ethical influence is real and it's possible. You can be genuinely persuasive without being manipulative. The line is consent and honesty. I care about that line a lot.
You were handed a script. Nobody mentioned you could put it down. That's what I'm here for.
Ready?
Weekly persuasion literacy in your inbox. No manipulation, no false urgency. Just the clarity you came for.